Search Engine Reputation Management

Search Engine Reputation Managemen : SERM

Search Engine Reputation Management  

Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity. This campaigns may be conducted to increase the visibility of positive opinions or to decrease the visibility of negative opinions.

For individuals, the first and most essential step of reputation management is limiting what you make available online to information – whether images, video, posts or comments – that you are comfortable sharing with the world for the foreseeable future.

Search Engine Reputation Management provides individuals and companies with these benefits

Protects people and companies from undue criticism 

Helps individuals get hired, earn scholarships, be awarded loans etc

Delivers max sales for companies from super-hot prospects 

 :Now let's discuss about the techniques usually adopted by professional seo experts for SERM

Setting up of social media profiles: Setting up highly effective profiles on the social networking websites like MySpace, LinkedIn and Facebook are a very important part of SERM.

Posting huge volume of content: Posting heavy volume of articles, blogs and press releases for positive profiles, websites etc, help positive postings a lot to reach in top results and pushing down negative posts/comments.

Creation of keyword rich domains: Google's crawler often considers keyword rich domains or sister domains as new sites and gives equal importance like other old websites, which help in online reputation repair.

Monitoring: After setting up profiles, registering domains and posting articles or blogs all you need to do is monitoring. Both the SEO professional and the business owner need to monitor the results on regular basis and see what people are saying about the online business in various forums and social media sites etc...

:Search engine optimisation include 

Confidentiality of Clients & Services 

Analysis of Negative & Positive Mentions 

Strategic Planning & Implementation 

Content Creation and Promotion 

Multimedia Creation and Promotion 

Increase Social Media Exposure 

Promoting Local Listings 

Online Reputation Monitoring 

Removal of Negative Information 

Proven optimized strategies

Three Social Media tricks to improve online reputation

Picking the Right Social Media Platforms

Facebook, Twitter, Google+,and Pinterest are the best platforms

:Up the Ante on Your Social Media Activity

Social media is about user engagement and content creation; you have to stay active if you want the account to work for you. Google ranks compelling, updated content higher than stagnant material. Finding a good balance between sharing information, education and inspiration also assists in driving traffic and creating great backlinks, which serves to strengthen existing, position

Use Keywords Wisely: Use the keyword in the page name or in the 

twitter handle for the best

:Summary

It's still hard to say how companies are using reputation management services, but industry players say clients fall into two camps. Some want to understand and respond to customer complaints; others often just want negative posts to go away. Now we clearly understood the importance of Search Engine Reputation Management  

Author Resource:- Reputation Management

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