How Your Sales Team Can Win Customers Over
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Sales Team |
There are many things that can set your company apart from the competition and get ahead: innovative products, unique branding, effective leadership, and skilled, satisfied employees. Business should go beyond the idea of making profits, of course, and people matter as much as the money you are making. Your customers are some of the people who deserve your attention. Not only do you want them to buy something from you, they should also be truly interested in what you have and come back again in the future to patronize your products and services. More importantly, they need to be satisfied with your service. That is why you must have a sales team that is responsive to your clients' needs and can ensure their loyalty
Sales teams are generally advised to do things like upsell and make sure that they successfully bag a sale. Emphasis is placed on meeting their sales quota. Of course, this is certainly a way to measure if merchandise is indeed being moved and that your sales team is doing its job. But there are instances when people find salespeople annoying, especially those who tend to be pushy and want to make a sale at all cost. When salespeople do that, it doesn't necessarily make people want to buy anything, and could even drive customers away.
What your salespeople must do is to build good relationships with clients. Your salespeople represent your business, and their behavior and level of service reflects back on you and your company. How they serve customers affects people's perception of your business. That is why your salespeople shouldn't just concentrate on pushing products and services, but also on becoming a real partner in helping people to make their decision about buying your products.
One of the things your sales team should do is to ensure that they are knowledgeable about what your company is offering. It tends to aggravate customers if they approach a salesperson with questions and the salesperson is unable to provide the right answers. Someone who clearly knows about the subject at hand is someone your customers can trust, and he or she could even become your customers' go-to person when it comes to your products.
Your sales team should also remember that eloquence and being charming do not necessarily makes a great salesperson. Customers shouldn't just buy, but they should also have a great experience when dealing with your sales team. Your sales team should also remember that they should also be ready with solutions and answers when customers have problems with what they got. In other words, the focus is not just to sell things, but to ensure customers' satisfaction well after they bought the item
Sales teams are generally advised to do things like upsell and make sure that they successfully bag a sale. Emphasis is placed on meeting their sales quota. Of course, this is certainly a way to measure if merchandise is indeed being moved and that your sales team is doing its job. But there are instances when people find salespeople annoying, especially those who tend to be pushy and want to make a sale at all cost. When salespeople do that, it doesn't necessarily make people want to buy anything, and could even drive customers away.
What your salespeople must do is to build good relationships with clients. Your salespeople represent your business, and their behavior and level of service reflects back on you and your company. How they serve customers affects people's perception of your business. That is why your salespeople shouldn't just concentrate on pushing products and services, but also on becoming a real partner in helping people to make their decision about buying your products.
One of the things your sales team should do is to ensure that they are knowledgeable about what your company is offering. It tends to aggravate customers if they approach a salesperson with questions and the salesperson is unable to provide the right answers. Someone who clearly knows about the subject at hand is someone your customers can trust, and he or she could even become your customers' go-to person when it comes to your products.
Your sales team should also remember that eloquence and being charming do not necessarily makes a great salesperson. Customers shouldn't just buy, but they should also have a great experience when dealing with your sales team. Your sales team should also remember that they should also be ready with solutions and answers when customers have problems with what they got. In other words, the focus is not just to sell things, but to ensure customers' satisfaction well after they bought the item
By: Lindsay Barnes.
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